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Blake Wrinn

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Whitney Wolfe Wants To Change Online Dating

Whitney Wolfe’s isn’t even 30 years old and she has managed to make her voice known in the world of business. At only 26 years old she is one of the most prominent CEOs thanks to her dating app Bumble. Prior to her launch of Bumble Whitney was working at Tinder, but something about Tinder struck a nerve with. She wanted to create something that would shake up the online dating scene. Whitney Wolfe listened to many women discuss what they liked and didn’t like about online dating. This moment is where she got the idea for Bumble.

How She Made Her Choice To Create Bumble

The decision to create Bumble came after Wolfe left Hatch Labs due to sexual harassment. Her experience with sexual harassment changed her might about online dating and she didn’t like how Tinder was dealing with the issue. The idea popped in her head that it would be much better to simply make her own dating app. Thus came about the existence of Bumble. In many ways the app is similar to what we might expect from Tinder but with a key difference. Women always make the first move with Bumble in contrast to what you might see with other dating apps.

What The Market Has To Say

The best way to find out if an idea is popular is to look at what people have to say about it and to look at whether or not it sales. So far, Bumble is profoundly popular among many people with millions making matches every year. It has some catching up to do before it reaches the heights of Tinder, but it’s clear Bumble has everything it takes to reach those heights and so much more.

Read Whitney Wolfe’s interview with Austin Women Magazine for more information.

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