Amazon is currently in control of approximately twenty percent of the internet’s fashion market as a whole. This statistic is shocking but if you think about it, you can find almost any brand on Amazon and you can use their site to shop for the best prices available. While convenient, especially with its Amazon Prime discounts and fast shipping, there is still something missing from the shopping experience and Fabletics has taken Amazon by storm as they attempt to take control of the fashion market with their innovative marketing techniques and smart business models.
Kate Hudson is the mastermind behind this athletic-wear creation and in the first three years of it being launched, Fabletics saw $250 million in profits. Amazon lets you shop from home but Fabletics has a slightly different concept; using a subscription service along with special perks if you happen to live near one of the Fabletics stores that are located in places like Hawaii, Florida, California, etc. For example, when you shop in the store and try items on, these items will be stored in your online profile where you can view them later and purchase them if you wish. You aren’t required to head back to the store and you can shop around if you feel you can get better products at better prices somewhere else. Good luck though, Fabletics is very high quality active wear at unbeatable price points.
It is reported that as much as fifty percent of the people who walk through the doors of Fabletics or stop by the website are already members looking for more items. There is another twenty-five percent that will sign up for the membership service that day. An in-store shopping experience that ties in with the benefits of internet shopping, Fabletics is seeing great success with this unique concept. New brands are popping up constantly, thinking they have something to offer consumers that other brands do not. Within the first year of their startup, these brands more often than not, fail. Fabletics is predicted to see continued success in the future and with such impressive figures in just the first few years, it is likely that these predictions are very true. The new year shows great promise as in 2018, Fabletics is looking to open a number of new stores in addition to the sixteen stores that they have opened in the first year of their inception.