Actress and co-founder Kate Hudson has been making headlines with Facebook’s Fabletics page, an activewear line designed to bridge the gap between luxury and accessibility. Launched in 2013, the Fabletics missions is simple: to offer stylish and high quality gear at a price that includes all women and lifestyle needs.
In a recent chat with MarieClaire.com and in Twitter.com, handle Hudson opened up about the debut of her new line of athleisure dresses, as well as swimwear, for Fabletics. Taking her passion for attractive activewear to the next level, Hudson tells Marie Claire, “We’re taking the active girl, taking her out on the town, and keeping her casual!” Using the same trademark high performance materials, the dresses are designed to offer comfort and mobility, as well as a flattering silhouette, to standard nightlife attire. A few of the dresses, such as the Tropez dress, have built-in bras, adding further ease and support. “High fashion companies like Alaia and Hervé Leger also make dresses that suck you in,” Hudson says,”and that’s basically what we’re doing with these—at a price that’s more affordable.”
The new line of Fabletics swimwear is also intended to offer sturdy and stylish support for the performance focused, with pieces such as the Raquel bikini top and Halah Maillot cut out one-piece designed for beach loungers and yoga enthusiasts alike. “We want people to feel like they’re protected in our clothes without compromising a little bit of sexiness and femininity,” Hudson says.
That refusal to compromise quality for the sake of cost has no doubt contributed to the steadily growing Youtube brand loyalty, and Hudson praises the company’s model for allowing them to create athleisure high fashion at an affordable price. On the Fabletics website Hudson encourages women to lead healthy and active lives, and reiterates to Marie Claire that “our company’s really about motivating people to get on board and be healthy (and fit!). So it’s important for us to be able to reach a broader spectrum of people.”